The merging of Agrium and Potash Corporation of Saskatchewan Inc. (PotashCorp) led to the creation of Nutrien and, by extension, Nutrien Ag Solutions, The Ag Retailer of the Future.
I led a team to build a new brand presence around the new retail logo. Developing everything from brand guidelines, creating a new tone of voice, building their story and bringing to life their new personality through a multimedia launch campaign. We’ve created work in nearly every medium including print, digital, outdoor, radio, pandora stations, web content, tv, packaging, wearables, NASCAR activations and experiential. We shot a library containing thousands of photos featured in Communication Arts and hundreds of hours of footage. We developed building and directional signage, uniforms, apparel and branded merchandise, vehicle fleet and everything required to rebrand more than 1,700 retailers in seven countries serving 500,000 grower customer accounts.
Collaboration
Ryan McMichael, Tommy Mattler, Lydia Mattler
Photography – Michael Kunde
Film – Guerrilla Film